<p>Notifications are one of Android's most powerful features -- and the way they work out of the box is only the start.</p><p>Case in point: I rely on my phone's Gmail notifications religiously, but I don't want them to alert me every single time I get a new message. With the amount of email I get, that'd turn my phone into a nonstop beeping and buzzing machine and make the whole system useless -- like a phone that cries wolf all day long.</p><p>What I need is for my phone to alert me only when important emails come in -- emails from certain people or with specific words in the subject. In other words, I need a little notification intelligence. I need custom Gmail alerts.</p><p>Luckily, setting up custom Gmail alerts on Android is actually pretty easy -- and it can make your Android device more useful than ever. Your phone can alert you with a unique sound anytime you get a new email from your boss, for instance, and/or alert you with a unique sound when you get a new message with a phrase like "schedule change" in the subject. The possibilities are practically endless.</p><p><a href="http://blogs.computerworld.com/android/23618/custom-gmail-alerts-android">Keep reading...</a></p>