<p>Gmail users who get frustrated trying to find the "unsubscribe" link that's often buried in small type at the bottom of promotional emails may instead start seeing it before they even open the message.</p><p>Starting this week, a new, clearly marked "unsubscribe" link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear.</p><p>The change simply makes it easier to find the "unsubscribe" link. With the new setup, the link appears prominently at the top of the message, alongside the name and email address of the person or company sending it. So what used to be like searching for a needle in a haystack will, for some, become more like an open invitation to say good-bye. By clicking the link, users can opt out of a company's emails without leaving Gmail.Spam killer, business killer</p><p>Though the tool might seem useful to consumers, it could be a business killer for companies looking to grow their customers online. But Google is actually releasing it to help businesses become more transparent and to prevent their promotional emails from being marked as spam.</p><p><a href="http://www.pcworld.com/article/2100020/gmails-unsubscribe-tool-comes-out-of-the-weeds.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://lifehacker.com/simple-guidelines-for-protecting-your-gmail-account-1528061490">Simple Guidelines for Protecting Your Gmail Account</a> (Lifehacker)</p><p><a href="http://ibnlive.in.com/news/streak-for-gmail-notifies-senders-when-a-recipient-reads-an-email/453806-11.html">&#039;Streak&#039; for Gmail notifies senders when a recipient reads an email</a> (IBNLive)</p><p><a href="http://www.itworld.com/internet/406120/gmails-unsubscribe-tool-comes-out-weeds">Gmail&#039;s &#039;unsubscribe&#039; tool comes out of the weeds</a> (ITworld.com)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dwhJ8Vwa_kQEpeMg3JTzw8Qy-0UwM&authuser=0&ned=us">67 additional articles.</a></p>