Friday, January 31, 2014

How a Korean mobile studio uses messaging apps like Line and Kakao for …

<p>A Korean company that once topped the worldwide mobile-game market is back on a trajectory for global success after years of ignoring foreign markets.</p><p>Devsisters, a Korean game studio, recently released Cookie Run for Android's Google Play market and iOS's App Store in North America, as first spotted by Asian news site Betech. This is the company's first worldwide release in several years, and it comes after the studio dominated its home market.</p><p>In Korea, Devsisters released Cookie Run on the Kakao Talk chat and game-distribution platform, which is available on 95 percent of smartphones in Korea. It's a colorful endless runner starring a gingerbread man and has 18 million players just in South Korea. Devsisters generated $20 million in revenue for each of its last three quarters primarily thanks to Cookie Run.</p><p>But this success is a return to form for Devsisters, which previously had a global hit in the early days of smartphone gaming.</p><p><a href="http://venturebeat.com/2014/01/31/how-a-korean-mobile-studio-is-leveraging-messaging-apps-like-line-and-kakao-for-global-success/">Keep reading...</a></p>

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