Friday, January 24, 2014

Eight Steps To Powerful Startup Messaging

<p>I was asked recently how early stage startups can create an effective marketing program. It's a loaded question but it boils down to one key ingredient: powerful and compelling messaging.</p><p>processIt's something I describe as "core messaging" because it sits at the core of a startup's marketing and sales effort (which, to be honest, are one and the same). By having clear and well-articulated messaging, it is easier for a startup to capture the attention of key stakeholders customers, investors, partners, employees, etc.</p><p>Here's the thing about messaging: it involves a lot of moving parts but it shouldn't be intimidating or difficult if the right approach is taken.</p><p>From a high level, there are eight steps to develop strong messaging</p><p><a href="http://www.forbes.com/sites/markevans/2014/01/23/eight-steps-to-powerful-startup-messaging/">Keep reading...</a></p>

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