Sunday, January 19, 2014

Instant messaging overtakes texting in the UK

<p>While instant messaging services may be winning the battle for volume, however, text messaging wins out in terms of revenue. Deloitte expects text messages to generate more than 60 billion in 2014, equivalent to approximately 50 times the total revenues from all instant messaging services.</p><p>Text messaging's superior revenue-generating ability is attributed to three main factors: ubiquity, infrequency and price.</p><p>While instant messaging requires both users to have a smartphone or web-connected device, even the most basic mobile phone can send a text message. In some markets, such as most of the African region, only a minority has mobile broadband, making SMS a much more practical option.</p><p>Moreover, many instant messaging services are incompatible with one another a WhatsApp customer cannot message a BBM user, for example. This means that both parties have to be using the same app, otherwise they will default back to SMS.</p><p><a href="http://www.telegraph.co.uk/technology/news/10568395/Instant-messaging-overtakes-texting-in-the-UK.html">Keep reading...</a></p>

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