<p>Filtered photos may be all the rage in the past, but you can't deny the undying popularity of GIFs. In case you haven't been on the Internet for the past two years, the Graphics Interchange Format or GIF, for short is a file format comprised of a series of photos strung together and looped to create the appearance of animation.</p><p>It's a phenomenon that have inspired things like Vine and Instagram video. Animated GIFs have also made a resurgence in popular culture, becoming a quick way for avid social networkers to share opinions, reactions, and to relive moments on platforms like Twitter and Tumblr.</p><p>The stuff that memes of made of, GIFs currently rule the Internet with king pins like #WHATSHOULDWECALLME and Buzzfeed using them as fuel for a new breed of digital storytelling.</p><p>For marketers, though, animated GIFs can also play an important role as a storytelling tool in emails. GIFs provide quick ways to tell an effective story, show off multiple products, or highlight a specific area in the email without having to deal with bulky videos or Flash.</p><p><a href="http://thenextweb.com/dd/2014/01/14/make-gifs-work-email/">Keep reading...</a></p>