
<p>Daniel Singer understands the marketing value of being a 14-year-old app creator. "People want to move to newer platforms suited for people in their demographic," he says. "I am a teen, so I have a decent picture of what they want."</p><p>The app Singer co-founded with his father, Backchat, attempts to paint that picture. It enables anonymous messaging between social network connections. But just as Snapchat is not necessarily about privacy, Backchat has less to do with the desire to be anonymous than with the desire to break from the conversational confines of established social media.Backchat Screenshotsit allows your recipient to judge what you're saying before they judge who said it</p><p>First of all, it's not actually anonymous. You need to be connected to someone through Facebook or Google+ before you can send them a message, and the app gives the recipient clues about your identity. Those clues might be where you go to school, your gender, or your interests. If the original hints aren't enough to pinpoint your identity, the recipient can purchase more clues (9 clues for $.99).</p><p>If Backchat is not actually that anonymous, then what does its anonymous messaging system accomplish? A few things, says Singer:</p><p><a href="http://www.fastcompany.com/3025024/14-year-olds-anonymous-messaging-app-has-nothing-to-do-with-anonymity">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.pocket-lint.com/news/126647-backchat-for-iphone-app-juggles-anonymous-messaging-social-media-and-gaming-and-it-was-created-by-a-teen">Backchat for iPhone app juggles anonymous messaging, social media, and ...</a> (Pocket-lint.com)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d3Asl1Hx9NfKw0Mb7TUcHFiVWefQM&authuser=0&ned=us">2 additional articles.</a></p>