<p>Gmail Tabs have been slowly rolling out to users over the last few months. There's been great concern among folks using email for marketing about what the effects of having their newsletters and announcements put under a separate Promotions tab would have. So far it's still a bit unclear how the change is affecting email open rates and related actions. That may be good, since total disaster would be more obvious, but there's still plenty to consider regarding what's happening and what can be done about it to ensure that your music news gets to your fans.</p><p>I'm seeing Gmail Tabs for the first time in one of my accounts so the rollout's not yet complete and marketers are still sorting out what's happening. Some believe we won't really be able to fully access how the new Gmail Tabs are affecting open rates and other aspects of email marketing until the end of the year.</p><p>Meet Gmail's New Inbox</p><p>If you haven't seen the new Gmail Tabs, they're demonstrated in the above video. Basically they separate mail based on Google math into Primary, Social and Promotions categories. If you send out a regular email newsletter marketing your music, that's probably going to end up in Promotions.</p><p><a href="http://www.hypebot.com/hypebot/2013/11/are-gmail-tabs-undermining-your-music-marketing.html">Keep reading...</a></p>