<p>U.S. and European music interests are starting to make serious moves into the emerging landscape of hybrid messaging apps that are becoming communication and entertainment platforms. The quickly growing messaging app/platform Tango, with a large American audience, caught Spotify's eye and they're now providing music to Tango users. Paul McCartney started an account on Line, which is particularly strong in Asia, to promote his new album. Stay tuned for much more to come.</p><p>Spotify To Provide Music On Tango</p><p>Yesterday Spotify and Tango announced a deal to stream and share music via Tango's mobile messaging app:</p><p>"Starting today Tango members will be able to search Spotify's catalog of over 20 million songs on their mobile devices and instantly share clips of their favorites through group chat or with anyone in the Tango community using social features like 'People Nearby' and 'People You May Know.' The clips personalize Tango's messaging with the ability to easily discover and share music, and instantly access full versions of songs on Spotify with just one tap."</p><p><a href="http://www.hypebot.com/hypebot/2013/10/messaging-moves-spotify-partners-with-tango-mccartney-promotes-on-line.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.forbes.com/sites/terokuittinen/2013/10/30/messaging-apps-now-dominate-android-app-revenue/">Messaging Apps Now Dominate Android App Revenue</a> (Forbes)</p><p><a href="http://www.musicweek.com/news/read/spotify-partners-with-tango-for-mobile-messaging-app/056571">Spotify partners with Tango for mobile messaging app</a> (musicweek.com)</p><p><a href="http://www.dmwmedia.com/news/2013/10/31/tango-to-bring-spotifys-music-into-messaging-app">Tango to Bring Spotify&#039;s Music into Messaging App</a> (Digital Media Wire)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=ddbKdEUahtbMbMMsPNKf8DVn2elvM&ned=us">7 additional articles.</a></p>