Saturday, November 2, 2013

Google Apps, once a leader, faces growing cloud app rivals

<p>When Google Apps arrived in 2006, it stood on the cutting edge of Web-hosted email and collaboration suites for businesses, a bold pioneer clearing a path in the new, wild frontier of enterprise cloud computing.</p><p>Seven years later, complacency has diluted that innovative spirit, and Google Apps now trails competing suites from IBM, Cisco, and Microsoft in areas like enterprise social networking (ESN) and unified communications (UC).</p><p>[ Also on InfoWorld: How to make the move from Google Apps to Office 365. | For a quick, smart take on the news you'll be talking about, check out InfoWorld TechBrief -- subscribe today. ]</p><p>Although Google improves Apps continually, the suite's main draw remains its Gmail component, as has been the case from the beginning. But is cloud email still enough to attract prospective customers and retain existing ones? Is Google leaving Apps vulnerable to rivals by taking its time boosting its ESN and UC capabilities?</p><p><a href="http://www.infoworld.com/d/cloud-computing/google-apps-once-leader-faces-growing-cloud-app-rivals-230021">Keep reading...</a></p>

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