<p>Despite being one of the most popular and powerful social networks on the planet, Twitter is far from perfect. With only a quarter of the 1 billion registered accounts actively using the service, the platform clearly lacks mainstream appeal. So what's missing?</p><p>According to AllThingsD today, Twitter may be launching a standalone messaging app to compete with the likes of Line, KakaoTalk and Snapchat. It has even reportedly been meeting with employees at MessageMe. To poach? To aqui-hire? it's unclear for now.</p><p>If all of this is true, this points to a big question: Is a me-too approach to messaging the best strategy for Twitter right now?</p><p>No. And also no.</p><p><a href="http://techcrunch.com/2013/10/17/a-standalone-messaging-app-is-the-last-thing-twitter-needs/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.engadget.com/2013/10/17/twitter-considering-dedicated-private-messaging-app/">Twitter considering dedicated private messaging app</a> (Engadget)</p><p><a href="http://www.theverge.com/2013/10/17/4848044/twitter-may-launch-a-standalone-messaging-app-says-all-things-d">Twitter may launch a standalone messaging app, says All...</a> (The Verge)</p><p><a href="http://www.theregister.co.uk/2013/10/18/twitter_to_enter_instant_messaging_market_with_new_app_report/">Twitter to enter instant messaging market with new app: report</a> (Register)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dqreOYucokEFTPMnE0q33Q1znAMVM&ned=us">55 additional articles.</a></p>