<p>This morning, Microsoft unveiled a new logo, a redesigned interface, and a new set of features for Bing. The logo moves Microsoft's search property away from the controversial (to typographers, at least) extra-kerning old logo and in line with the company's efforts to create a unified look for "One Microsoft". Here's a look at the logo along with its counterparts (image from Microsoft via The Verge):</p><p>Interesting, but maybe not overly significant that Bing is one of the four "core" colors comprising the Microsoft logo. But the image got us to thinking about Windows Phone's place in it all. Currently, Microsoft doesn't list Windows Phone in its official logo images over at the Microsoft News Center, but it does use a version of the skewed Windows 8 logo (it's at the top of this page).</p><p>But the time may be ripe for more than just a logo makeover. With Microsoft's recent acquisition of Nokia's phone business, along with a license to use the Nokia name for current phones only for 10 years, Microsoft is going to need a name for their new phones moving forward. In announcing the Nokia phone business acquisition, Steve Ballmer alluded to naming issues during a conference call:</p><p>We can probably do better for a consumer name than the "Nokia Lumia Windows Phone 1020," and yet, because of where both companies are, and the independent nature of the businesses, we haven't been able to shorten that name.</p><p><a href="http://www.liveside.net/2013/09/17/is-it-time-to-rebrand-windows-phone-too/">Keep reading...</a></p>