Monday, July 15, 2013

First Look: Google’s Revamped Gmail Design Could Chip Away at Banks’ Offers

<p>You can view Google's revamped Gmail design through one of two lenses.</p><p>The layout change, which was launched Monday, uses tabs to separate social and promotional messages from notes from friends.</p><p>For bankers, the first and most potentially disintermediating scenario is that the search engine giant is trying to call attention to its offers. By placing them in a separate bucket along with other coupon laden emails, Google might be pushing its deals to Gmail users that are specifically looking for them.</p><p>There is certainly financial incentive to do so.</p><p><a href="http://www.americanbanker.com/issues/178_135/first-look-googles-revamped-gmail-design-could-chip-away-at-banks-offers-1060605-1.html">Keep reading...</a></p>

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