<p>I admit, I was once in the same situation. Staring at the CEO of an international company that has over 15,000 employees and trying to explain SharePoint Social to him and his board. My first and biggest mistake was trying to explain it with examples like "It's like Facebook for the Enterprise" or "It's like LinkedIn."</p><p>That was three years ago with SharePoint 2010 and since then, I have learnt my lesson. Social is very hard to measure a return on, though not impossible.</p><p>Before you can attempt to explain to someone what SharePoint Social is and what they can expect from it, you need to understand it yourself. Let's look at what fits under this giant hat of Social in SharePoint. Microblogging and feeds</p><p>One of the long awaited features for SharePoint has been microblogging. What exactly is microblogging? The ability to post a message, participate in conversations with comments and replies. But also tagging and mentioning others using the "@" symbol. Showing that you agree with something someone else said by clicking on "Like".</p><p><a href="http://www.cmswire.com/cms/social-business/stop-selling-sharepoint-social-as-facebook-for-the-enterprise-021493.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.iclarified.com/31472/microsoft-releases-skydrive-pro-app-for-office-365-subscribers">Microsoft Releases SkyDrive Pro App for Office 365 Subscribers</a> (iClarified)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dFAFta5mh1vQ2vMQYtGxY-f9pt-yM&ned=us">2 additional articles.</a></p>