<p>Twilio today is taking one more step in its bid to become the most ubiquitous voice and messaging API available to developers: it is announcing a partnership with Google's Cloud Platform. This makes it the first time that a voice and messaging API-based solution has been integrated with the Google App Engine, giving developers on the platform some 250,000 active, with 1 million registered apps at Google's last count the ability to integrate voice and messaging services into their web and mobile apps by way of a few lines of code.</p><p>The added functionality will sweeten the deal for developers, which Google hopes will attract them to its platform instead of opting for platform-as-a-service competitors like Amazon Web Services, Parse or Microsoft's Azure platform. For its part, Twilio was already integrated with all three of those, as well as Sendgrid to offer similar services, according to Lynda Smith, CMO at Twilio.</p><p>Integrations like these are a sign of the times: developers are on the hunt for more functionality in their mobile and web apps, and they are increasingly gravitating to platforms where they can most easily pick and choose different features to build, store and serve out its apps a shopping mall model for apps, as it were.</p><p>"Google App Engine is a platform that enables developers and businesses to build highly scalable web and mobile applications on top of Google's computing infrastructure," is how Chris Ramsdale, Google App Engine product manager, describes the service. "Finding a way to run applications quickly, securely and at scale is a hurdle for a variety of developers across web and mobile, which App Engine is a strong solution for."</p><p><a href="http://techcrunch.com/2013/04/02/google-picks-twilio-as-the-first-voice-and-messaging-api-through-its-cloud-platform-and-app-engine/">Keep reading...</a></p>