
Microsoft is to <A HREF="http://news.bbc.co.uk/1/hi/business/6934855.stm">cut the US price of its main Xbox 360 game console by 13%</A> in a bid to boost summer holiday sales. The Premium model console will go on sale for $350, down from the earlier price of $400, from August 8.
The move comes after rival Sony made its PlayStation 3 17% cheaper in the US, with a price tag of $500. Microsoft is also making its Xbox 360 Core, which has no hard drive, and its 120-gigabyte Elite model, cheaper in a bid to target a wider audience.