Thursday, March 23, 2006

Marketers fishing for female surfers

Marketers see online opportunity with women--who account for $5 trillion in purchasing power, according to marketing consultants Just Ask a Woman--as a fast-growing Web audience. Since 2003, the number of female unique Internet users is <A HREF="http://news.yahoo.com/s/usatoday/20060320/tc_usatoday/marketersgofishingforfemalewebsurfers">up 19% vs. 12% for men,</A> according to Nielsen/NetRatings. They are now 52% of Web users, and their time spent online grew 6% to an average 58 hours a month in the past year, while time spent by men grew 1% to 67 hours.

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