Monday, March 20, 2006

IBM in the crosshairs

At Microsoft, it's no longer just about bits and bytes. The company has for years marketed its products to the tech elite within big companies. Now Microsoft is making concerted effort to speak the language of top executives. Why? Because business managers, marketing executives and other nontechies are increasingly involved in technology purchasing decisions, Microsoft argues. <A HREF="http://news.zdnet.com/2100-3513_22-6051097.html?tag=nl.e589">Another reason for the shift is IBM.</A> Microsoft's chief rival in the business software area has been pitching to CEOs for years, relying on its business-savvy consultants to help win deals. In essence, Microsoft needs to speak Big Blue's language.

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