Wednesday, March 8, 2006

Microsoft pins hopes on clipboard

Microsoft's chief technologist Ray Ozzie on March 7 showed off his next great big idea: <A HREF="http://www.eweek.com/article2/0,1759,1935115,00.asp?kc=EWRSS03119TX1K0000594">a virtual clipboard</A> to "wire-the-Web." What he proposes he calls a "Live Clipboard" for copying all the information from a Web site, then pasting it onto another site, or feeding all that data to a software program for processing. This is all significant to Microsoft, and moreover the technology industry, because Ozzie is the brains behind a new Microsoft strategy for selling software. So what he's thinking provides great insight into how Microsoft intends to carry out its "Live" strategy. The strategy is to sell consumers and businesses Microsoft services that extend its packaged software's capabilities, using an on-demand Web setting.

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