Tuesday, February 7, 2006

AOL certified email

America Online's plan to start <A HREF="http://money.cnn.com/2006/02/06/technology/yahoo_aol_email/index.htm">charging businesses to send commercial email</A> messages is creating an uproar among some marketers, a newspaper reported Monday. Some marketers argue AOL's plan to implement a certified email system, which could charge advertisers $2 to $3 per 1,000 messages, is a form of email taxation. Last October, AOL and Yahoo! both agreed to deploy a certified email system designed by technology firm Goodmail Systems. AOL is testing the program and plans to implement it within the next month or two.

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