
<p>The newsreader business has undergone major shifts in recent months. Flipboard has emerged as the consumer's preferred mobile magazine, Pulse was acquired by LinkedIn for $90 million, Google Reader is shutting down, and now another early entrant, Flud, has refocused on the enterprise market. The company began quietly testing the waters about six months ago after feedback from customers hinted at demand for a white-labeled option that could be used to read private, corporate content.</p><p>Today, Flud has signed up over 1,000 businesses on its new enterprise-friendly newsreading platform, which now integrates with other internal resources like Microsoft SharePoint and Yammer. The company's website discloses some of the relationships Flud has built Google, Apple, Microsoft, AT&T, Adobe, Intel, Nat Geo, Deloitte, Best Buy, Capcom, DHL, Hyatt, Oglivy, Kaplan, Disney, SAS, Zen Desk, Reuters, VMWare, and Bloomberg but some of those companies are only trialing the product while others are paid customers.</p><p>Flud CEO Bobby Ghoshal says that contractually, he's not permitted to disclose which is which, but notes that 10 percent of the company's corporate user base has converted to a paid plan. And thanks to these customers, Ghoshal says he expects his startup to become cash-flow-positive within the next few months.</p><p>You may remember Flud as one of the early competitors in the consumer-focused newsreading space, where it struggled to find its niche against the likes of Flipboard, Zite, Pulse and others. Now, Pulse is off to power LinkedIn's content platform, Flipboard is the top iPad magazine, and other competitors including, notably, Google Reader are shutting down. These are all indications that consumer-focused feed aggregators has been a tough market to crack for some.</p><p><a href="http://techcrunch.com/2013/04/19/mobile-social-newsreader-flud-finds-a-home-in-the-enterprise-with-a-sharepoint-yammer-integrated-service-for-both-private-and-public-content/">Keep reading...</a></p>