<p>In recent months Facebook Inc. has been quietly testing a new revenue-raising feature: paid messaging. So far, the service is aimed at individual users, but b2b marketers have been watching the tests and wondering if paid Facebook messaging would work for them.</p><p>This new feature appears to be part of Facebook's mission to develop added ways to raise revenue. Last October, Facebook rolled out its "paid update" feature that allows users to "promote" a personal post, making it more likely to appear near the top of friends' timelines. That costs $7 a post.</p><p>The paid messaging feature is similarit would allow users to send a message directly to the inbox of someone not in their network, at $1 per message. If the stranger is high-profile, that costs an awful lot more. As an example, this month it was reported that Facebook users could send a message to company founder Mark Zuckerberg for $100.</p><p>Could this new paid messaging feature be useful to b2b marketers? Jason Miller, social media strategist with marketing automation company Marketo Inc., thinks the chances are slim.</p><p><a href="http://www.btobonline.com/article/20130123/SOCIAL0101/301219991/is-facebooks-new-messaging-feature-good-for-b-to-b">Keep reading...</a></p>