Tuesday, April 8, 2014

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word

<p>Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned.</p><p>The Japan-based mobile company has met with AKQA, DigitasLBi, Grey and MRY to plot a marketing strategy that will extend its overseas success to U.S. shores.</p><p>Line plans to invest more than $10 million in marketing, but explaining the app's uniquely Asian messaging culture to U.S. users could prove to be challenging, sources said.</p><p>The app makes a fortune from its cartoonish stickers, which friends share via free messaging. (It also offers free voice and video calls along with gaming and other media offerings.)</p><p><a href="http://www.adweek.com/news/technology/messaging-app-line-seeks-us-ad-agencies-help-spread-word-156801">Keep reading...</a></p>

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