<p>The Line messaging app that spent last year pushing beyond its home market of Japan has inked a deal aiming to bolster its presence in markets in Latin America. Today it's announcing a partnership with telecoms giant Telefonica focused on building traction via exclusivity on the lower cost Firefox OS (FFOS) platform.</p><p>The partnership gives Telefonica subscribers exclusive access to the Line app across what is described as "key Telefonica Firefox OS markets", including Venezuela, Peru, Colombia, Uruguay, Brasil and Mexico. The deal also includes Spain. The pair said additional markets will be announced "shortly".</p><p>This could be a big win for Line if FFOS takes off. Telefonica has 320 million global subscribers using its network infrastructure, including a significant presence in the LatAm region where Line believes its cuddly cartoon messaging style, which features a range of cute sticker characters and games, can find a Hispanic home from home.</p><p>An attempt by the company to crack the U.S. market, this time last year, has evidently proven harder, as Line appears to be reconfiguring its strategy around other regions where growth has been easier to come by, such as LatAm and Spain.</p><p><a href="http://techcrunch.com/2014/02/04/line-telefonica-ffos/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.pcworld.com/article/2094040/telefnica-partners-with-line-on-messaging-app-for-firefox-os.html">Telefnica partners with Line on messaging app for Firefox OS</a> (PCWorld)</p><p><a href="http://gigaom.com/2014/02/04/telefonica-partners-with-line-for-firefox-os-push/">Telefonica partners with Line for Firefox OS push</a> (GigaOM)</p><p><a href="http://www.prnewswire.com/news-releases/line-euro-americas-partners-with-telefonica-in-exclusive-firefox-os-deal-243442171.html">LINE Euro-Americas Partners With Telefonica in Exclusive Firefox OS Deal</a> (PR Newswire (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=daMHLtApwLkqHzMJm-hLDi2cCLPVM&authuser=0&ned=us">7 additional articles.</a></p>