<p>If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program.</p><p>You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips for success in the mobile messaging spaceMessaging Is Important</p><p>You likely have a mobile application and mobile website in your plan, but have you included mobile messaging yet?</p><p>Mobile messaging is one of the only push-based mobile marketing technologies, meaning that you are not relying on your customer to initiate all communication.</p><p><a href="http://marketingland.com/mobile-messaging-essential-advice-for-a-successful-mobile-marketing-platform-66223">Keep reading...</a></p>