<p>If you've recently switched over to Gmail's new auto-organizing inbox lately, you may have noticed some new ads in an unsightly place.</p><p>As Google Operating System and others have reported, advertisements are starting to show up within the "Promotions" tab of the new inbox. These messages have a different color background, along with a little "ad" notation, but they otherwise look similar to real e-mails, complete with a sender, subject and bold text in the style of an unread message.</p><p>The key distinction is that these aren't actual messages. Google hasn't been handing users' e-mail addresses over to advertisers. Instead, it's picking out promotional offers that it thinks you might like and sticking them in a section of your inbox.</p><p>A lot of the surrounding discussion has been about whether the new ads qualify as spam or are a justifiable way for Google to make money. VentureBeat cries foul. TechCrunch tells everyone to relax. Inevitably, a certain tired and broken truism about the nature of free Internet services makes an appearance.</p><p><a href="http://techland.time.com/2013/07/23/icky-or-not-new-ads-make-gmail-worse/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.thedailybeast.com/articles/2013/07/23/gmail-priority-inbox-freakout-calm-down-guys-opting-out-is-easy.html">Gmail Inbox Freakout</a> (Daily Beast)</p><p><a href="http://mashable.com/2013/07/23/tabs-in-gmail/">How to Use Tabs in Gmail</a> (Mashable)</p><p><a href="http://www.huffingtonpost.com/2013/07/23/gmail-ads-email-google_n_3641511.html">How To Stop Gmail From Sending You Advertisement 'Emails'</a> (Huffington Post)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dFEKwfPALxr-SCMoOEKS89vYOsFrM&ned=us">37 additional articles.</a></p>