<p>It seems like every startup is either building a photo-sharing application, an "enterprise" tool that only looks like a consumer product, or an email app. That last category has been particularly active these last few months, with everyone from Mailbox and Triage to Boxer and who-knows-who-else trying to help you manage your email from your iPhone.</p><p>Boomerang's newly-launched mobile email client wants to be a little different. It doesn't want to turn email into a chat-like experience. It doesn't want to help you get to the elusive "inbox zero." It doesn't even really want to make it easier to send messages. Instead, Boomerang's app wants to make it easier to get the experience you're used to on the desktop onto your smartphone and it's doing so on Android instead of the iPhone.</p><p>Android allows the company to rapidly deploy, iterate, and refine its mobile product, says Baydin (the company behind Boomerang) CEO Alexander Moore. It's also an "under-served" market, he says, which might allow Boomerang to stand out amongst a sea of email applications designed for the iPhone.</p><p>"This is the first time we've ever been able to actually control the full experience of a product. Building inside of Gmail you have to fit with Gmail, right?" Moore says. "They do a great job, but it's really delightful to be able to build that experience completely from the ground up and have it work the way you want it to work." Within reason, of course Boomerang for Android relies on Gmail, as does Boomerang's desktop service.</p><p><a href="http://pandodaily.com/2013/06/26/boomerang-its-better-to-build-on-top-of-gmail-than-facebook-or-twitter/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.droid-life.com/2013/06/26/boomerang-is-the-first-decent-gmail-replacement-app-available-for-android/">Boomerang is the First Decent Gmail Replacement App Available for Android</a> (Droid Life)</p><p><a href="http://androidcommunity.com/boomerang-for-gmail-launches-for-android-20130626/">Boomerang for Gmail launches for Android</a> (Android Community)</p><p><a href="http://www.androidpolice.com/2013/06/26/boomerang-for-gmail-brings-full-client-to-android-schedule-messages-remind-yourself-to-follow-up-and-more/">Boomerang For Gmail Brings Full Client To Android Schedule Messages ...</a> (Android Police)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dhesEOoepoKmmUMVi95AWGtVAIaAM&ned=us">8 additional articles.</a></p>