<p>Social apps among businesses are hot, but what are the best communications tools for getting things done? Unison Technologies contends that its fast group interactions are the optimal choice between business-focused instant messaging like Campfire and enterprise social networks like Microsoft's Yammer or Salesforce's Chatter. This week, the New York City-based company is updating its enterprise messaging platform with new, free apps for iOS and Android devices.</p><p>Unison offers fast group messaging in which co-workers are automatically connected on the same domain, IT has rights and other admin controls, and users have the option to communicate one-to-one. Secure discussion groups, or rooms, can add new participants only by an invitation from the group leader, not from invitations by regular participants. Group Email Threads</p><p>Unison CEO Manlio Carrelli said in a statement that there is clear early evidence "the messaging trend will be as large in business as it has become among consumers." He has noted to news media that most business teams are still using group email threads to get things done.</p><p>Carrelli added that businesses could be expected to follow consumers' path from "email to social networks and now to fast messaging apps," and said that fast messaging apps are "a response to today's email and enterprise social network bloat."</p><p><a href="http://www.cmswire.com/cms/mobile-enterprise/unison-updates-enterprise-messaging-platform-with-ios-android-apps-021570.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://online.wsj.com/article/PR-CO-20130701-903928.html">Unison Brings Enterprise Messaging Platform to iOS and Android</a> (Wall Street Journal)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dd0s_jnSewEr8kM5IaarAFkmO7nIM&ned=us">3 additional articles.</a></p>