Tuesday, June 4, 2013

Cracker Barrel: Value messaging drove 3Q sales

<p>Cracker Barrel Old Country Store Inc. reported a same-store sales increase of 3.1 percent during the third quarter of 2013, marking the company's sixth consecutive quarter of increased traffic and sales.</p><p>During an earnings call with analysts, Cracker Barrel chief executive Sandra B. Cochran attributed some of the company's boosted sales to the brand's high level of customer service.</p><p>"Our field employees consistently execute against our mission of pleasing people," she said. New menu, merchandising and operations initiatives also contributed to the boost, she said.</p><p>Cochran said the company tried to drive its value messaging through various marketing and advertising efforts during the quarter, as well. "We'vebeen driving interest and excitement in the affordability of our menu through our billboard" and online campaigns, she said. "We have 20 percent of our billboards with sharp price-point value messaging."</p><p><a href="http://nrn.com/family-dining/cracker-barrel-value-messaging-drove-3q-sales">Keep reading...</a></p>

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