Monday, April 29, 2013

Consumers will shut out brands that aren’t careful with data

<p>Keeping people's information private could be a differentiator for brands. Companies such as Microsoft, BT and Mozilla are all starting to use privacy to appeal to people Microsoft in the most overt way with its anti-Google 'Scroogled' campaign stating 'Your privacy is our priority'.</p><p>I'm firmly of the opinion that the brands that keep my information to themselves are the ones that I trust. I'm not alone: 83 per cent of people agree, according to GfK research Marketing Week commissioned for this feature.</p><p><a href="http://www.marketingweek.co.uk/opinion/consumers-will-shut-out-brands-that-arent-careful-with-data/4006512.article">Keep reading...</a></p>

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