<p>Kik Messenger has passed the 50 million registered users mark and has updated its iOS and Android apps to add push notifications for the service's Kik Card extension apps as it looks to transform its messaging service into a platform.</p><p>At its current pace of 200,000 new users per day, Kik is set to double up to 100 million users before the end of this year. The company hit 30 million users last November as it launched its first Kik Cards HTML5 apps.</p><p>Since then, Kik has seen over 25 million Card installations from within its own app. Currently only five HTML5 apps are available: a new game called Squared, Reddit Pics, YouTube Videos, a Sketch drawing app and Bing-powered Image Search, but the company's master plan is to build Kik Cards into a full-fledged app ecosystem. Users have installed Squared more than one million times and played over 30 million minutes of the game since the game arrived on Kik in February.</p><p>"We are excited that 50 million users have already embraced Kik as the best way to communicate one-to-one in mobile," said Kik CEO Ted Livingston. "We expect this number to continue to grow as we add new experiences to Cards, utilizing the HTML5 tools and libraries we have spent almost two years perfecting."</p><p><a href="http://thenextweb.com/apps/2013/04/11/kik-passes-50-million-users-as-it-builds-a-messaging-centered-html5-app-platform/">Keep reading...</a></p><p>Read also:</p><p><a href="http://news.cnet.com/8301-32973_3-57578981-296/messaging-app-kik-adds-200000-users-each-day/">Messaging app Kik adds 200000 users -- ...</a> (CNET)</p><p><a href="http://www.fastcompany.com/3008084/tech-forecast/why-messenging-could-be-mobiles-killer-app">Why Messenging Could Be Mobile&#039;s Killer App</a> (Fast Company)</p><p><a href="http://www.trutower.com/2013/04/11/kik-messenger-user-count-ios-android-update/">Kik Messenger Hits 50 Million Users, Rolls Out Android, iOS Updates</a> (TruTower)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dMbV1V-sw4DFPYMzsyiTfHmoOA9BM&ned=us">13 additional articles.</a></p>