Tuesday, April 9, 2013

Talk radio station hopes to muscle in on Gauteng waves

<p>THE Gauteng radio market is set for a shake-up, as a new English-medium, talk-based commercial radio station, Power FM, is getting ready to go on air. In the process it is looking to recruit 100 people ahead of its launch later this year.</p><p>Power FM will be looking to attract black urban listeners in the 25-49 year old age group.</p><p>Building a listenership will be crucial to attracting advertising revenue. According to the PwC South African Entertainment and Media Outlook: 2010-14, radio advertising is expected to top R3.6bn next year.</p><p>The report expects radio advertising to accelerate with an 11.1% increase this year and 12.1% next year.</p><p><a href="http://www.bdlive.co.za/business/media/2013/04/09/talk-radio-station-hopes-to-muscle-in-on-gauteng-waves">Keep reading...</a></p>

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