<p>After a long wait, we've finally been introduced to Facebook's long-game when it comes to mobile. Facebook Home signals, yet again, the Facebook wants to conquer mobile, which has proven to be tricky ground for the social network. This has been impacted massively by the onslaught of the messaging app-meets-social network-market and Facebook is retaliating with Home and more specifically with Chat heads. The battle cry has been sounded, should the likes of WhatsApp and WeChat be worried?Facebook is on the attack</p><p>To start, let's take a look at some of Facebook's rhetoric during the announcement. Facebook's Director of Product Joey Flynn didn't hold back critiquing the messaging app competition.</p><p>Highlighting some general flaws with these services, Flynn explains that messaging apps require you to close the app you're in right now to view a message. "You should really be able to talk to your friends no matter where you're at on your phone and no matter what app you're in," he says. "And your friends shouldn't just be siloed off into these apps. With Chat heads, you can talk to whomever and wherever on your phone." Facebook wants us to think of Chat heads not as a competitor, but as the next evolution of messaging. In fact Facebook doesn't even want its users to call Chat heads an app, saying it's more like a layer.</p><p>Facebook hasn't shied away from making competitive strikes in the market. It's shut down the ability for a handful of apps to use the platform to find contacts, likely a move that not only had to do with limiting their audiences but with promoting the (then) future capabilities of Facebook Home. Messaging was threatening the future of Facebook</p><p><a href="http://www.digitaltrends.com/social-media/facebook-chat-heads-threat-or-not-a-threat-to-messaging-apps/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.ft.com/cms/s/0/d4c6e796-9e0e-11e2-bea1-00144feabdc0.html">Facebook looks to crack chat app riddle</a> (Financial Times)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dd_Z3-R0mppG7OMZ9Sl7HpjS6nzcM&ned=us">12 additional articles.</a></p>