Tuesday, April 2, 2013

Microsoft launches “Work From Here” initiative with Wunderman to promote …

<p>Microsoft Office 365 has worked with Wunderman to create a series to train station takeovers as part of a new integrated campaign.</p><p>UM London handled the media book which sees Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf stations covered in the "Work From Here" branding.</p><p>The campaign incorporates all of the stations digital displays, lawn art, benches with built in WiFi, paper cups and sandwich bags, as well as traditional outdoor and ambient media on ticket gates, poles and train table tops on the Stanstead Express and Greater Anglia and Southern Railways. The WiFi enabled tables will be labelled as 'Boardroom One' or 'Conference Room'.</p><p>The work includes over 300 bespoke executions with each one tailored to suit its placement, with the creative aiming to demonstrate the ability to work on the go from any location with Microsoft Office 365.</p><p><a href="http://www.thedrum.com/news/2013/04/02/microsoft-launches-work-here-initiative-wunderman-promote-microsoft-office-365">Keep reading...</a></p>

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