Wednesday, March 20, 2013

Microsoft Outlook Ad Gives a Shout-Out to Same-Sex Marriage

<p>Microsoft has become the latest tech advertiser to give a shout-out to same-sex marriage with an ad for Outlook that shows two women getting married.</p><p>The ad comes after Amazon released an ad last month featuring a same-sex male couple. Expedia formerly a Microsoft unit also ran an ad last October showing a father coming to terms with his daughter's decision to marry another woman.</p><p>Hayes Roth, chief marketing officer with branding firm Landor Associates, compared the sudden ubiquity of gays in advertising to the late 1950s and early 1960s when African-Americans began being featured in ads.</p><p>"It's become mainstream," Roth says.</p><p><a href="http://mashable.com/2013/03/19/microsoft-gay-marriage/">Keep reading...</a></p><p>Read also:</p><p><a href="http://jezebel.com/5991286/microsoft-ad-proves-that-advertisers-are-becoming-totally-cool-with-same+sex-couples">Microsoft Ad Proves That Advertisers Are Becoming Totally Cool with Same-Sex ...</a> (Jezebel)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dbd5ylFoLySGM4MQGr_9oNxiSO1TM&ned=us">2 additional articles.</a></p>

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