
<p>Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its "Scroogled" message against Google's Gmail service. "Everyday Americans" apparently have gotten the word. If so, that's not being reflected in signatures to the Microsoft-backed petition against Gmail.At First, The Petition To Nowhere</p><p>Last month, I covered how after the first week of its existence, Microsoft's petition was seeing a drop-off in signatures.</p><p>My story, Microsoft's "Scroogled" Campaign Against Gmail Wins 0.002% Of Users, has the background. Here's the key chart from that:</p><p>At the time, Microsoft's goal was to collect 25,000 signatures, something I estimated would take it about two months to reach, given it was only getting about 325 signatures per day. But as it turned out, Microsoft soon passed the 25,000 mark and, in fact, even broke the 100,000 mark that it later changed to be its goal.Signatures Skyrocket</p><p><a href="http://marketingland.com/the-rise-fall-of-microsofts-scroogled-petition-against-gmail-35257">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.michronicleonline.com/index.php/news-briefs-original/9880-scroogled-e-mail-users-find-gmail-isn-t-really-free-after-all">Scroogled E-mail users find Gmail isn't really free after all</a> (Michronicleonline)</p><p><a href="http://www.cloudpro.co.uk/saas/5351/gmail-hook-microsoft-drops-scroogled-campaign">Gmail off hook as Microsoft drops Scroogled campaign</a> (Cloud Pro)</p><p><a href="http://pcworld.co.nz/pcworld/pcw.nsf/feature/webmail-war-gmail-vs-outlookcom-vs-yahoo-mail">Webmail war: Gmail vs. Outlook.com vs. Yahoo Mail</a> (PCWorld.co.nz)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dBQ2Vs2MQfxSMOM9XUjNa2WKY9S2M&ned=us">40 additional articles.</a></p>