<p>StarHub will launch an interoperable platform for users to exchange content, while SingTel is developing own apps, as they attempt to regain lost ground against popular OTT services such as WhatsApp and Viber.</p><p>New messaging platforms by Singapore telcos may offer users better communication experiences and will may be a good move against over-the-top (OTT) service providers, but consumers may hesitate migrating due to their attachment to messaging apps and potential charges.</p><p>On Monday, it was reported StarHub and SingTel were going heads on against popular messaging over-the-top (OTT) services such as WhatsApp and Viber. StarHub will launch an interoperable platform for users to exchange content, while SingTel is developing its own apps.</p><p>After European and North American operators launched Rich Communications Services (RCS) more than a year back, it was only a "matter of time" local operators will follow suit to meet consumers' rising expectations, Serene Chan, ICT Practice industry analyst at Frost & Sullivan Asia-Pacific, observed.</p><p><a href="http://www.zdnet.com/sg/telcos-launching-own-messaging-platforms-face-uphill-task-7000011478/">Keep reading...</a></p>