<p>How does a small app developer manage to distinguish itself on the new Microsoft Office app store? Work fast, track competitors and design a great icon.</p><p>One of the features of the new Microsoft Office revision is the Office Store, where users can download plugins and other tools to supplement the core Office experience. Microsoft is rolling out its subscription service, Office 365, to consumers on Tuesday, January 29; business users should receive it a bit later.</p><p>To a small app developer like Gliffy, that means waves of curious customers will soon be searching the Office App Store for new tools. And Gliffy has worked to put itself at the top of the heap - even as Microsoft has removed one of the key tools for gauging its success. When Gliffy first published its diagram and flowcahrt app on the platform, Microsoft displayed the number of times users had downloaded its app, as well as its competitors. Now, Microsoft has removed that visibility; Gliffy knows how many times its app has been downloaded, but not its competitors, meaning that it's flying blind.</p><p>That doesn't mean Gliffy isn't pleased with its success. Users have downloaded the Gliffy plug-in more than 1,000 times. "We got where we wanted to be," said Ron Levi, director of marketing at Gliffy. "We wanted to be the number-one app downloaded in our space, and I think we are."Come On In, Competition</p><p><a href="http://readwrite.com/2013/01/29/inside-the-new-microsoft-office-app-store-one-developers-story">Keep reading...</a></p>