<p>Is that really it? Our ideas are great but we're just not selling them very well? Fresh out of the Senate and now seated as the leader of the Heritage Foundation, that's what Jim DeMint says in the Washington Post:</p><p>How could the president get away with hobbling two successful programs with barely a peep from the media or backlash from the millions of Americans whose lives are made better and more secure by these initiatives? Thatas a question and a challenge I take very personally. After spending my professional career in research, advertising and marketing, I find it unthinkable that American voters are not demanding the ideas and policies that will improve their lives and brighten their future.</p><p>One lesson I learned in marketing is that, for consumers and voters, perception is reality.</p><p>Novemberas election results and exit polls suggest that a majority of Americans agree that government does too much yet still voted for more of it. The election taught conservatives that we can no longer entrust political parties to carry our message.</p><p><a href="http://www.canadafreepress.com/index.php/article/52340">Keep reading...</a></p><p>Read also:</p><p><a href="http://ncronline.org/blogs/distinctly-catholic/politics-doritos">Politics &amp; Doritos</a> (National Catholic Reporter (blog))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=djLek6fP6z4AUpMENcDQlYZQ6wGoM&ned=us">2,077 additional articles.</a></p>