<p>One of Microsoft's cash cows has been its Office lineup, but businesses are increasingly adopting Google Apps productivity software. "Google certainly has the price advantage over Microsoft," said Sara Radicati, president and CEO of The Radicati Group. "Google has a simple, easy-to-understand pricing structure that makes it easy for an organization to budget and plan for."</p><p>Google is heading into the new year with a new set of enterprise customers, the result of moves made this year to revamp its cloud-based productivity applications.</p><p>For years, Google has been infiltrating areas beyond its core search business. This was the first year it was able to make real headway with large-scale customer adoption for its collaboration software, though, Amit Singh, vice president and head of enterprise at Google, said an interview with All Things D.</p><p>The Google Apps lineup, which allows businesses to write and edit documents; communicate via e-mail, chat and video; and collaborate on other office tasks, made significant gains this year. The cloud-based applications are accessible from anywhere, so an employee doesn't have to install software or stick to one office computer.</p><p><a href="http://www.ecommercetimes.com/story/76960.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.slashgear.com/google-grabs-for-90-of-microsoft-office-users-26262136/">Google grabs for 90% of Microsoft Office users</a> (SlashGear)</p><p><a href="http://www.businessinsider.com/google-grabs-office-users-from-microsoft-2012-12">Google&#039;s Enterprise Chief: We&#039;re Going To Grab 90% Of Office Users Away From ...</a> (Business Insider)</p><p><a href="http://www.nytimes.com/2012/12/26/technology/google-apps-moving-onto-microsofts-business-turf.html">Google Apps Challenging Microsoft in Business</a> (New York Times)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dkV0-kvr0vsfrfMIH9MQdYsN-GNcM&ned=us">291 additional articles.</a></p>