<p>When people think Google Inc., they think search. That's changing, as Google is claiming greater success at luring enterprise and midmarket companies to use its Google Apps productivity suite. The increasing sales are emboldening Google to target Microsoft Corp.'s Office productivity software franchise, with the goal of claiming up to 90 percent of its non-power users.</p><p>In an interview with AllThingsD, Google's Amit Singh says sales of Google Apps are increasing and Google is competitive with Microsoft in enterprise deals. The momentum is such, he says, that Google will take market share away from Microsoft by attacking users who don't need all the features and functions embedded in Word, Excel and Outlook.</p><p>"Work the way you live. Consumerization is here. It's time to embrace it. We're doubling down on the enterprise. It's an increasingly important part of Google, and a place where we plan to invest and to support our customers," says Singh, vice president and head of Google's enterprise unit.</p><p>Google and Microsoft battling over productivity software customers is not new. In the last two years, the companies have waged legal battles over large government contracts. Microsoft has the edge, given its legacy and customer relationships. However, Google has converted several state governments and federal agencies to Google Apps and is claiming to have won several large retailers, including Costco, Kohl's and Office Depot.</p><p><a href="http://channelnomics.com/2012/12/26/google-delete-microsoft-office/">Keep reading...</a></p>