<p>Message Bus has a pedigreed CEO, an impressive list of customers and partners and technology that makes its cloud-based service highly scalable and resilient, yet the young company's goal is simple: help customers keep their legitimate email messages out of recipients' spam folders.</p><p>With Twitter co-founder Jeremy LaTrasse at the helm, Message Bus is navigating the often dark waters of email delivery so that its customers don't have to. The company's Global Delivery Network, launched in mid-November, aims to be to email and mobile messaging what Amazon Web Services are to cloud computing and Dropbox to cloud storage.</p><p>The service is a cloud-native application, meaning that it's not tied to the underlying infrastructure of a single cloud service provider. Therefore Message Bus can scale and move its customers' workloads across different cloud infrastructures as needed (the company says it currently deploys on Joyent, Amazon Web Services and Rackspace cloud services). This approach avoids the scale limitations of working with a single cloud service provider, as well as the possibility of service disruption if a provider experiences an outage.</p><p>But it takes more than the right architecture to provide an effective message delivery service. Message Bus has done extensive relationship building with top ISPs including AOL, Microsoft and Google to understand what they expect from a trusted sender and sticks to those guidelines, resulting in a higher likelihood that legitimate emails make it to the inbox.</p><p><a href="http://www.zdnet.com/message-bus-bets-its-cloud-native-messaging-service-will-improve-the-art-of-email-delivery-7000008378/">Keep reading...</a></p>