<p>LONDON mBlox, the leader in global mobile engagement, today announced a new, enhanced SMS product portfolio in response to businesses' increasing need for mobile messaging as part of their marketing and communication strategy.</p><p>Offering an average open rate of more than 95%1, business-to-consumer SMS delivers an unparalleled combination of reach and user engagement. By providing companies with an opportunity to connect with consumers anytime and anywhere, it is projected to overtake person-to-person SMS in 2016, creating a market worth more than $70 billion2.</p><p>Rob Malcolm, General Manager of the Messaging Business at mBlox, says: "With the majority of the world's population now owning a mobile phone, businesses are increasingly realising the benefits of integrating SMS messaging into their multichannel marketing, communication and service strategy. mBlox customers have the ability to reach nearly six billion devices around the world through more than 800 mobile operators, enabling them to deliver targeted, relevant and timely messages.</p><p>However, brands need to be aware that a 'one size fits all' approach is not suitable when it comes to managing customer communications. This is why mBlox has tailored its new range of SMS products towards different applications, to ensure that any business can successfully use mobile messaging as part of its marketing and communication mix. Combined with our push notification and geolocation services, mBlox offers the most comprehensive mobile messaging portfolio in the market."</p><p><a href="http://www.heraldonline.com/2012/10/08/4320185/mblox-updates-messaging-product.html">Keep reading...</a></p>