<p>Double Fine head Tom Schafer has blamed poor messaging on the performance of Brutal Legend.</p><p>Schafer stated that he ultimately regretted how the title was portrayed before its launch and firmly believes it could have enjoyed more success.</p><p>"The part that I felt was most special about the game got unfairly vilified because of poor messaging. I think it's the neatest thing about the game turning into a big negative for people, whereas if we'd brought them in the process early they would have enjoyed those parts about the game a lot more."</p><p>Activision's parent company Vivendi was the game's original publisher, but it was later picked up by EA following the former's refusal to refer to the game as an RTS. The Double Fine founder explained how a more open approach could have helped the rock action-adventure title.</p><p><a href="http://www.neoseeker.com/news/20707-brutal-legend-unfairly-vilified-due-to-poor-messaging-says-creator-tim-schafer/">Keep reading...</a></p>