The more strategy sessions I conduct with clients, the more clearly I see that messaging is compromise. It may sound obvious, but when you decide to say one thing you are, by default, choosing not to say something else. Particularly when it comes to self-description, you cannot have your cake...

<A HREF="http://www.forbes.com/sites/dansimon/2012/09/04/messaging-is-compromise/">Read More</A>