Tuesday, August 21, 2012

Forecast: Mobile messaging ad spending to reach $7.4B by 2017

Advertiser spending on mobile messaging is on track to reach $7.4 billion by 2017, fueled by an increase in location-based SMS campaigns, according to a new Juniper Research forecast. Juniper cites SMS ads as low-cost option for advertisers seeking a broad customer reach, noting that a bundle of 1,000 text messages costs While...

<A HREF="http://www.fiercemobilecontent.com/story/forecast-mobile-messaging-ad-spending-reach-74b-2017/2012-08-21">Read More</A>

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