<A href="http://www.zdnet.com/blog/btl/search-cant-scale-without-social-and-why-bing-could-still-win/63468" target="_blank">People create scads of information - from scientific papers to humorous tweets</A> - while search engines try to keep track of it all. Microsoft has partnered with Facebook and Twitter to integrate their data into Bing's search results to make things easier to find.