<A target="_blank" href="http://www.pcworld.com/article/235694/novelty_company_sues_microsoft_over_windows_phone_7_ads.html#tk.rss_news">Gag-gift company Cellrderm is suing Microsoft over those ads</A> where people get so wrapped up in their phones as to forget everything else. It seems that Cellrderm did its own commercials first.