Monday, December 9, 2013

Top 3 design tips for mobile email

<p>With a little bit of forethought emails can look great on desktop clients and also translate perfectly to mobile devices. Our expert offers his top three tips.</p><p>First, think responsive. There are responsive email templates built around mobile devices, making it super simple for retailers or marketers to employ better mobile email design without breaking the bank.</p><p>Second, don't forget mobile-friendly landing pages.</p><p>"Many marketers have perfected the mobile-friendly email, but they stop short of directing the subscriber to a mobile-friendly landing page. It won't do a lot of good if subscribers click on your emails, but don't take the next step because the landing page doesn't render properly on their mobile devices," Eddie Howard, Senior Product Manager, Vocus.</p><p><a href="http://www.bizreport.com/2013/12/top-3-design-tips-for-mobile-email.html">Keep reading...</a></p>

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