<p>This week we continued our exploration of customer journeys and took a look at making the most of our customer data. Over in social business we talked narrative building, while in information management we went over the ways to build confidence in your SharePoint governance strategy. And remember, Memorial Day weekend means more time to read! Top Customer Experience Article</p><p>It's no doubt that happy customers will remain loyal but unhappy customers will quickly look elsewhere. A large number of marketers are turning to Customer Journey mapping in order to keep their customers happy, but as with any marketing technique things can go awry. Loni Kao Stark (@lonistark) tells us how this can happen in her article Customer Journeys: What Can Go Awry on the Path to Making Customers Happy.</p><p>In this endeavor, arriving at success versus disillusionment depends a lot on your approach. Here are two critical things to remember as you embark on your own odyssey in search of providing the ultimate customer experience." The Contenders</p><p>Be sure to check out our contenders this week: Top Social Business Article</p><p><a href="http://www.cmswire.com/cms/customer-experience/weekend-reads-avoiding-customer-journey-pitfalls-sharepoint-governance-021053.php">Keep reading...</a></p>